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IMATS Guide

Girl! IMATS is just around the corner and I am starting to think about all the goodies I want to pick up. It will be my 5th year attending and I cannot wait. But being just around the corner it's time to plan plan plan. these are my top tips to survive the mayhem of this international event.
Plan Ahead
Simple but so true. Tickets are cheaper if bought early, this means a little more money to spend on the day. This is highly important if your travelling a distance to get there and if you need to book accommodation. The sooner the better to really enjoy the moment.



Make a list of products you want before hand. Cut down the searching and unwanted splurging and write a list. What do you actually want above anything else. Knowing this will help cut out that unwanted queuing and wandering around. Put the most wanted at the top, this way you know what you would rather want over another. Along with this list, put the retail price. It's easy to get caught up in the mayhem of the day, but you don't want to leave and find out yo didn't save anything. This again will cut your queuing time and save you more dolls.

Budget! This is a major plan ahead, you don't want to get to the day and have no money to get anything. Knowing your budget means you can save and you know exactly what you can spend. Trust me it is super easy to over spend if your not careful. 

Top tip: bring cash over card. This helps you keep to your budget, plus the cash points there charge and we don't want that. As well as this a lot of brands sell in dollars on cards, which your bank will charge a little extra. The plus side to cash is a quick transaction and no worrying of over spending.



Look at the floor plan
This is a must for anyone who hate crowds and closed spaces. The floor plan is your golden ticket to winning IMATS. Look at it and highlight the stands that are a must. Avoiding those that are not necessary and gets you out of the hussle and bustle. Personally I have 3 codes, stars are a must visit, hearts are yes but not essential and crosses for like to visit but not that important. This way you can get the queuing out the way and really enjoy the day.


Top tip: try to avoid big named brands, unless necessary. These have huge ques, no room, the discount isn't that impressive and you will end up being hit by more bags that anything. Trust me save your time and money if you can.


Think about your outfit
Funny tip, but its a must. No I don't mean wear heels and high fashion. I mean wear comfy, practical. Your going to be on your feet for hours so flats are a must, I wear flats and my feet still hurt at the end of the day. Black or dark colours will help with unwanted swatch smears. I cannot tell you how many times a year I see people with white clothes and make-up on themselves. We may be as careful as possible but, all you need is a jolt or a knock and you've got it on your clothes. Thin layers personally are a must. Coats and thick jumpers will weigh you down and make you sweat way too much. It may be cold outside but inside it will be a sauna. All those people producing heat will creat a pretty tropical environment.

Bags are an issue, and one which get me miffed every time. The first 3 years I attended the rule on bags was no suitcases and generally bring a small bag as you get bags there. Well last year, they were either very slack or changed the rules as the am out of big bags and suitcases was ridiculous. I mean I get the need to pull a Zucca trolley or a make-up case but not a full blown suitcase. What are they buying. They just get in the way, knock you down and if left on a side can knock a display down (I say this as it happened last year). So go small and compact, most stands give you bags, wether that be fabric, paper or plastic (very rarely). Just bring you essentials, because a long day on your feet and a big bag could mean a very sore body in the morning.

This brings me on to my next point. Keep hydrated and fed! It's hot, you'll be in ques and there isn't really anywhere to sit. So keeping your energy up is essential not just to keep you healthy but also keep your mood up. The food stands are available but are very pricy, if you can bring water and a snack with you.



Look Around
Yes girl, you can get a better deal else where. It is so tempting to just buy what you see first. Don't! Have a look around some stalls try to out do each other and smaller stalls are home to the best prices. I personally have found Ben Nye powder cheaper at SFX stands than beauty stand. It's worth a look as saving money is the aim of the game.

Look out for coupons
Funny but true. Usually a few weeks before the event brands will advertise discounts. These discounts could be on selected things or over the entire stand. It's a must if it is from a specific brand you want, as saving money and even getting more for your money is perfect. Check out all their social media and their website, they are easy to spot and only require you to bring the coupon with you. 

Take it all in
There is a lot to do and see, so go slow and take it all in. Stop and watch one of the talks, they are insightful and give you some great tips. See the battle of the brush students. They are super talented and you get to see them in action, then stay till the end to see who wins. Watch out for walk in art! A lot of stands will be doing demos, some beauty and some SFX, they are incredible and all the models will stop to allow you to take some snaps. There is also a make-up museum, which showcases some of the current masterpieces from film. From Alien to the Revenant, its an honour to behold plus some really talented artists have there work showcased.







Top tip; do all you spending first, the quicker its done the less you que. Then go upstairs to see all the carnage from above and visit the make-up museum. I do this every year and gets you somewhere quiet to think of your next move. If you have money left over you can head to the last couple of stands you want to visit.





And that's it! Remember to have fun and enjoy the day or weekend. It doesn't matter on how long your there just enjoy it. As after, you will have to wait another year to attend again.

Stay Gorgeous
XOXOX

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16 comments:

  1. Some fab tips here for a newbie! Looks like an exciting event as well!

    Heather xo | http://www.xhighlandbeauty.co.uk

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    1. it is, it is just so busy. but loads of makeup haha x

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  2. These are such good tips! The first time I went to IMATS I was totally overwhelmed and didn't know where to begin so this post would have been really handy back then! xx

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    1. yeah i was the same. i wish someone had done this as well. I get so anxious when I first went i was only there a couple of hours haha x

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  3. I’ve never been to IMATS before but I reckon I’d love it. It would be like my heaven albeit a very busy one! Some great tips too, especially about the queues and budgeting as I struggle to not spend more than I should! X

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    1. it is true heaven. I try not too spend over my budget but it deffo goes up every year. last year i spent £200 so easily haha x

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  4. This looks amazing, they are such great tips! I've never been before but I would love to go, I went to Comic Con with my other half and I didnt think I'd enjoy it but I loved it!
    Lots of love
    Alicia Xo | www.alicia-a-la-mode.com

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  5. Such good tips for someone like me who gets really overwhelmed by crowds and business!

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    1. yeah, I know too well about being overwhelmed. my anxiety gets out of control without a plan, Im glad to help x

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  6. This looks like such a good place to go! I really want to go but it's travelling and the crowds. This is a fab post for anyone considering going!

    Katie x
    www.katie-middleton.co.uk

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    1. Thank you. it deffinitally is worth it, if you have the money to spend and make a day out of it. but i have seen people literally pay £50 to get in a leave in an hour x

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  7. I really want to go to the IMATS this year but I don't think I can make it! x

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    1. awww, well if you do manage to go let me know. its so fun, but dont go shopping in london after, the bags just get all in the way haha x

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  8. I would bloody love to go to IMATS! My friend has been before and loved it! x

    www.laura-simone.com

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    1. you should, it is so much fun. the art of makeup is really shown. plus getting insider tips from the best is another bonus x

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